SMS Marketing? It Has the Best ROI: Here’s Why
SMS Marketing may be a relatively new trend in the marketing arena, but it’s fastly becoming the single most important resource for many marketers and businesses. Offering an instantly higher ROI and significantly higher sales, SMS Marketing is literally changing the marketing game.
And for good reason too.
We are living in a technological golden era. The cell phone is the most quickly adopted consumer technology in the world. In America alone, 92% of adults own a cell phone. And, what is more, they tend to take those cell phones with them wherever they go.
SMS Marketing – The Holy Grail For Your Business
As a business, you are always seeking to improve the relationship you have with your customers. You want to give them helpful information about your services and you don’t want to intrude on their already busy lives.
The answer? The text message.
It’s quick. It’s easy. It’s cheap. And, your text message is almost guaranteed to be read. 95% of the customers who have opted into your text messaging program will open and read your message within the first 3 minutes.
Nothing is more effective than that. No email can match it. No direct mail campaign can provide that kind of engagement. No billboard or television advertisements can offer such a direct form of targeted communication.
Finding the strategies that bring in the best ROI is an absolute must if your business is going to survive and thrive. SMS marketing is a direct marketing powerhouse and it offers the best ROI for you and your business.
Sounds like a bold claim, right? Let’s dig a little deeper and find out why.
The Common Benefits of SMS Marketing
SMS marketing is a superb mass communication tool. It allows you to connect directly with your customers at a time that you find most opportune. In general, when you use SMS Marketing you have the potential to:
- Instantly communicate with your customers
- Increase your overall customer base by large margins
- Increase existing customer sales
- Increase existing customer loyalty
- Reward customer loyalty
- Establish a connection with your customers and nourish that connection
- Keep customers informed all the time
These may be the common benefits to using SMS Marketing, but let’s take a closer look at why this form of direct communication offers you the best ROI.
SMS Marketing for the Best ROI
1. It’s Permission Based Marketing
In order to send out text messages to your customers, you first have to establish a database of subscribers. You can only send text messages to customers who have actively opted-in to your communication.
This is great news for your ROI. Before you press the send button on any communication, you know that you are sending that communication to a group of targeted, qualified and concentrated customers. These customers are already interested in your products or services and they have asked to receive your texts.
In a world where we are constantly bombarded with interruption marketing, permission marketing offers consumers something different: information we actually desire. This is a win-win for your ROI.
2. It has Immense Reach
Did you know that text messages perform 4-5x better than online ads for key metrics such as brand favorability, awareness, and purchase intent? Pretty powerful, right?
SMS Marketing has an awesome ability to enhance and support other marketing mediums, but it can be a great standalone tool. You can constantly seek to add new customers to your database and you can consistently reach them with your call to action.
The reach that SMS Marketing has is, quite simply, unparalleled. Brands using SMS successfully reach 95% of smartphone and non-smartphone users, while 91 percent of all adults keep their smartphones within arm’s reach all the time.
3. It Offers Exceptional Engagement
Reaching your customer is only half the battle, of course. Getting them to engage with your content is another thing entirely. It is in this area that SMS Marketing leaves all other marketing platforms dawdling.
As noted already, when you send an engaging text message to a customer, they will almost certainly open it and read it. With other marketing options, the customer engagement doesn’t even come close to this.
Consider email for example, where the read rate varies from anything from 20 – 30%. So with email, you might be crafting the right message and you may well be paying to send that message but if your customers are not opening the email, you are not getting anything like the same level of engagement.
The shareability of your message is also of huge importance here. An interesting text message with an insanely good offer is easily forwarded to friends and relatives. If you get this right, your customers become your marketers.
The only limit to this is the limits you place on the content you provide. Because of the 160 character limit, you will be forced to be clear, precise and on point in your messages. This is a great advantage. Short and sweet always does the trick.
If you get all of this right, all you have to do is sit back and watch your engagement levels soar.
4. It’s Instant
The average person checks their phone 46 times a day. Combine this with the fact that most text messages get opened within mere minutes of arriving, and the power of communicating instantly with your customers becomes incredible. This can only be good news for your ROI.
You can use SMS Marketing to target your customers on the move and you can do it in a direct and meaningful way. You decide exactly what you want to say and you get to decide exactly when your customer will see it. How compelling is that?
Of course, timing is important here. You can reach out instantly, just as your customer is thinking about making a purchase or is about to make one. The power to communicate is in your hands – literally.
SMS Marketing – Giving You the Best ROI One Text Message at a Time
So, there you have it. When you’re thinking about the best ROI for your business, think SMS Marketing. It really is everything it’s cracked up to be and a whole more besides.
If you want to instantly communicate directly with your customers in a targeted, controlled way, there is nothing like text messages to do the job. It helps you to increase your sales, it nourishes your relationship with your customers and it allows you to constantly keep those customers in the loop.
It’s time to get on board the SMS Marketing trend. And, when you do, your business will thank you for it.